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Netnography

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Netnography

Teacher: OER Teacher

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Netnography - presentation and content of each unit
  What is Netnography and Why Bother
  A Dimpah OER
  Intended Learning Objectives
  Teaching and Learning Methods
  Instructions
Unit I: Introduction to Netnography
  1.1 Netnography as a methodology and a research field
  • 1.1.1 What is Netnography?
  • 1.1.2 Key insights from Ethnography
  • 1.1.3 Digital culture and digital communities
  • 1.1.4 Ethnographic internet research: a very short historical review
  • 1.1.5 Examples of netnographic research
  • 1.1.6 Netnographic fieldwork
  • 1.1.7 Case study 1: to study digital communities
  • 1.1.8 New stories for Europe: themes to research
  • 1.1.9 New stories for Europe: venues for research
  What is the perspective of the participants?
  Digital communities
  Trivia quiz Netnography
  Multiple Choice: Case Study 1.
  Learning Scenario part I: themes to research
  Learning Scenario part I: venues for research
Unit II: Reflexivity and ethics in Netnography
  2.1. Research ethics and reflexivity in netnographic research
  • 2.1.1 Reflexivity and ethics in Netnography
  • 2.1.2 Research ethics for reflexivity on the digitalness
  • 2.1.3 Reflexive research ethics in Netnography: Ethical and legal perspectives
  • 2.1.4 Personal data
  • 2.1.5 Exercise: Ethical Social Media Research
  Ethical social media research
Unit III: Collecting and producing material
  3.1 Approaches for collecting and producing netnographic material
  • 3.1.1 The netnographic research question
  • 3.1.2 The field
  • 3.1.3 The fieldwork
  • 3.1.4 Community or consociality?
  • 3.1.5 Community-based netnography: The value and limitations of active approaches
  • 3.1.6 Consociality-based netnography: The value and limitations of passive approaches
  • 3.1.7 Combining active and passive approaches
  • 3.1.8 Participant observation
  • 3.1.9 Field notes
  • 3.1.10 Interviews
  • 3.1.11 Social Network Mapping
  • 3.1.12 Case study 2: Community-based netnography
  • 3.1.13 Case study 3: Consociality-based netnography
  • 3.1.14 New stories for Europe II
  Community or consociality
  Multiple Choice Quiz to validate learning
  Observation: Passive, non-participatory, approaches
  When to do an interview?
  How can an interview guide be designed?
  Quiz for Case Study 2
  Learning Scenario part II
Unit IV: Analysing material
  4.1 Approaches for analysing Netnographic material
  • 4.1.1 Analytical coding
  • 4.1.2 Thematic analysis
  • 4.1.3 Social network analysis
  • 4.1.4 Interpretation
  • 4.1.5 Integrating analytical and interpretive operations
  • 4.1.6 The written Netnography as a genre
  • 4.1.7 Providing thick descriptions
  • 4.1.8 New stories for Europe III
  Thematic analysis
  The parts and the whole
  Learning Scenario part IV
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      • Netnography

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        • Netnography - presentation and content of each unit

        • Unit I: Introduction to Netnography

        • Unit II: Reflexivity and ethics in Netnography

        • Unit III: Collecting and producing material

        • Unit IV: Analysing material

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