Learning Scenario Part III: Analysing and writing New stories for Europe

In this fourth unit, you have learned about some key approaches for analysing netnographic material and done step-by-step exercises on coding, thematic analysis, Social Network Analysis, and interpretation. Now, for the final part of the learning scenario, it is time for you to connect all your previous work in your own written Netnography inspired by the previous pages about the written Netnography and providing thick descriptions.

Begin from where you ended during the third part of the learning scenario, and continue to work with the netnographic material that you have collected. Also, take advantage of your work with the first attempts to analyse the material that you worked on in 4.1.1 (coding), 4.1.2 (thematic analysis), 4.1.3 (SNA), and 4.1.4 (interpretation). To offer some inspiration, we will return to one of the four themes we introduced in Unit I and showcase some possible approaches to analyse netnographic material for your netnographic project. Turn the dialogue card below to learn more!



Now, take a step back and consider how to take your netnographic project further. Try to engage your analytical skills to explore what marginal stories have not been told by using the material you have collected. What if you were to imagine yourself as a tourist? What would you find interesting to explore and report? See this as an invitation to create new stories and new visions that can connect people across countries, gender, and cultures. Revisit your reflections on the data collection process in your field diary, and also go back to the field notes and the material you produced while you immersed yourself in the field you chose to study.

The next step is to write up your Netnography and, if you want, publish it online for others to see. As you might have noticed, written text is a typical conveyor of scientific knowledge. However, you can also communicate in other modalities. Visualization can be made simply by exemplifying your text with, for example, photographs in archived newspapers and statistical overviews and diagrams or by using screenshots of studied digital settings. As you have seen, there are also specific digital visualization tools for Netnography, such as network visualizations provided by social network analysis tools.

Although we cannot guarantee individual feedback, please consider sharing your netnographic project – presented in the way you like – by sending an e-mail to Fredrik Hanell. We will go through everything e-mailed to us and get back to you as far as possible. Please also consider sharing your netnographies with the world by using the hashtag #dimpah on Twitter or another platform of your choice.